http://blog.marakamemarketing.com/2011/08/automation-vs-authenticity/ Tue, 11 Oct 2011 13:20:41 +0000 hourly 1 https://wordpress.org/?v=3.9.40 http://blog.marakamemarketing.com/2011/08/automation-vs-authenticity/#comment-3 Tue, 30 Aug 2011 11:25:14 +0000 http://blog.marakamemarketing.com/?p=149#comment-3 I think you’re right about the ‘social’ in networking and when it comes to automation, doing it responsibly is the key. What matters is that whatever automation tool you’re using, it must save you a lot of time so you can use those time to engage with your peers instead. In my case, I’m using my own and it only takes me like 30 minutes to schedule a week’s worth of posting. I then follow the 80/20 rule: as in 80% conversation and 20% automation. On the subject of authenticity, there are many factors involved and sometimes, just having fun and being human says it all.

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